Information for Editors and Publishers:

A marriage of marketing and the Web, these columns are intended to help readers maximize the ability of their Web sites to communicate with site visitors, encouraging them to make a purchase and/or make contact.

These columns are classified as marketing advice. Just as a column on public relations or advertising would be considered marketing, http://411 is marketing information, too. The advice is nuts and bolts, and tends toward inexpensive, easily accomplished adjustments that readers can make to their Web sites.

Columns average 600 to 800 words.

You and your readers will benefit from these columns, because:

• Most businesses, no matter what size, seek solid Web marketing information. Printing this column will help them seek your publication, too.
• Readers can be directed to this Web site from the boilerplate provided with each column. We will be able to provide statistics to you about access following publication.
• These columns are an inexpensive way to fill your publication's space. A one-year subscription (12 columns) is available for less than $200/year.
• Business publications which include http-411 columns will be listed on this Web site, and those publications with Web sites will be linked. This helps improve your publication's search engine ranking.

All columns and articles are copyrighted by Trisha; however, rights may be granted for a minimum cost.

For more information about including our http://411 columns in your publication, please contact us.